Cultural intelligence – a crucial competence in global sales
When your customers are located worldwide how do you prevent your approach to be influenced by your own cultural biases? A global manufacturer of marine engines and turbomachinery requested LIVING INSTITUTE to taylor a solution to enhance cross-border competences in their global sales forces.
LIVING INSTITUTE conducted a full day Cultural Intelligence Workshop for each sales unit, creating awareness of the participant’s own cultural blind spots and co-creating new guidelines.
Outcome: The training resulted in an awareness of how unconscious biases have impacted sales negatively in the past and how infusing cultural intelligence to the sales processes resulted in stronger relationship building, loyal clients and significantly increased sales.