Strengthening Danish architects’ competitiveness
Cultural awareness from an architect’s perspective Danish architects win an increasing number of projects abroad, often of high prestige. These winning projects should emphasize the identity and values of the hosting country and at the same time mirror the soul of the country’s culture. A strong competitive parameter – and a must for the architects – is to have knowledge about the culture of the country in question. A leading group of Danish architects held a seminar where LIVING INSTITUTE mapped the basic principles in cultural awareness for both management and employees.