Synchronizing Top Management
The sharpest minds in the room.
Facing near-impossible complexity.
Asked to agree on a strategy they can act on — before reality changes again
The sharpest minds in the room — finally pulling in the same direction
The world changes faster than any strategy can keep up with. Industries are disrupted overnight. What worked last quarter may be irrelevant today.
AI gives leadership teams more data, more scenarios, more speed and more complexity. What AI can’t give them is shared conviction.
And without that, the smartest people in the world leave the room pulling in different directions — each with their own interpretation, their own priorities, their own version of the plan.
When C-suites face decisions that can’t wait — LEGO® Serious Play® is what they reach for
LEGO Serious Play is a structured facilitation approach with roots in organizational development and cognitive research. It uses physical model-building as a tool for thinking — allowing leaders to express complex, hard-to-articulate positions in concrete form, then explore them together in a way that a whiteboard or slide deck simply can’t replicate.
It bypasses the usual patterns of executive meetings — where the most senior voice shapes the room and real doubt stays unspoken — and creates conditions where every perspective surfaces and every truth is heard.
The result isn’t just intellectual agreement. It’s the kind of alignment that actually holds — because everyone built it together.
How it all began:
LEGO Serious Play was born in 1996, when IMD professors Johan Roos and Bart Victor were working with the leadership teams of Tetra Pak, Hydro Aluminium — and the top 300 leaders at the LEGO Company itself. They needed a way for executives to express, challenge, and rebuild their strategic thinking in real time.
LEGO’s CEO Kjeld Kirk Kristiansen saw the potential and sponsored the commercialization. Built on the constructionist theories of Piaget and Papert, LSP became a methodology — not a workshop format. One now used by leadership teams across the world’s largest organizations when the problems are hardest and the stakes are highest.
LEGO Serious Play is a structured methodology used by leadership teams at the world’s largest companies when the stakes are highest and the complexity is greatest.
It gets past the usual patterns of executive meetings — where the loudest voice wins and real doubt stays unspoken — and builds something rare: genuine collective clarity.
“A LEGO model is physically designed to be rebuilt.
Your strategy should be too. When reality shifts — and it will — your team doesn’t revert to individual instincts. They rebuild direction together. Fast.”
– Jens Rottboll, Chief Consultant, Certified LSP Trainer
“…what we do in order to synchronize top management is to take them beneath their conscious level to tap into their unconscious knowledge”
– Heidi R. Andersen, Founder of LIVING INSTITUTE
Other Solutions
When you know your unconscious biases, you’ll have way better control of all your business decisions
Unconscious Bias
Unconscious bias throws a wrench into any plans to make diversity work. That means it’s the greatest enemy of belonging and psychological safety. Which means it’s the greatest enemy of innovation. Our workshops can help you see your unconscious bias and take control of it. That means better decision-making and a better workplace.
Events & Free Webinars
Upcoming
[Belonging at work] Building a workplace people don’t want to leave30 min.
Book
Diversity Intelligence: How to Create a Culture of Inclusion for your Business
Heidi R. Andersen, founder of Living Institute, has stuffed over 18 years worth of experience into a practical handbook on making inclusion an essential aspect of your company culture.
The book is on the recommended read list of 238 accredited business schools and universities – including Insead, Oxford University, London Business School, Said Business School etc.
